Author: Sara Deshpande

10 Consumer Trends That Will Spark Innovation In 2020

As we head into a new year and a new decade, the pace of innovation and technology adoption has never been higher. Consumer attitudes and interests are changing just as rapidly. Here are ten areas where consumer preferences are shifting and evolving, based on reviewing more than a thousand business
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Four Levers to Optimize your Funding Round

Too many founders optimize their fundraising based on a single metric: valuation. Of course, I understand where this comes from, and the desire to minimize dilution. As early-stage investors, we also care about the dilutive effects of follow-on rounds, both for us and the founders. A key lesson we’ve learned
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Maven Investment Themes: Where We’re Putting our Money Now

Our investment thesis at Maven is to identify emerging consumer trends and invest in software technology that transforms millions of lives. Here are some of the areas we’re exploring right how. If you’re starting an early-stage company related to one of these themes, with a committed, technical team and a
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Required Reading for Aspiring VCs

As the level of interest in starting and joining early-stage tech companies grows, so does interest in funding them. Usually once a week or so, I’ll hear from a new college grad, fresh MBA, or career soul-searcher who is eager to break into the Venture Capital industry. I’ve gathered the
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What’s the next billion dollar digital health idea?

I’ve spent the last year and a half meeting healthcare startup founders. About six months ago, I wrote about several challenges in consumer healthcare and why I hadn’t invested yet. Since then, I made one investment (which I’ll be excited to share more about soon!) and our team at Maven has continued
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Three Reasons I Haven’t Invested in Consumer Health — Yet

It’s an exciting time to be an investor in consumer healthcare companies. Before becoming a VC, I was a management consultant focused on healthcare strategy at Deloitte Consulting. During the passing of the Affordable Care Act, I worked with clients across the healthcare industry– providers, payers, and pharmacies– to build
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How We Choose Startup Founders

This guest post was written by Sara Thomas, Principal at Maven Ventures. Follow Sara on Twitter @saraannet. Earlier this month, we held our second annual Maven Ventures Holiday Party, and it was great to welcome the holiday season with our Maven community — the Maven team, founders, limited partners, mentors,
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Why We Invested in Eden

This guest post was written by Sara Thomas, Principal at Maven Ventures. Follow Sara on Twitter @saraannet. Why are printers such a pain? When I moved into a new apartment in San Francisco and set up my home office, I bought a new wireless printer. My internet connection didn’t boost
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